Venture Capital Fund gets a big bang for their marketing bucks!

Challenges

The presentation design and logo needed to attract investors yet not be too strict, so our designers needed to find a good balance between a traditional financial design style and a more modern/urban style while also targeting startups.

 

The logo had to be simple yet recognizable and easy to apply in digital channels, both in a landscape and a perfect square layout.

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Solution

We developed a flexible presentation design solution that is easy to adjust and change information for the customer for both main target groups, investors and startups. The logotype was delivered in a range of format variations optimized for everything from print to social media, web, etc. 

 

Impact

The presentation and logo design were created for the purpose of attracting investors. The project was successful, and the company reached its goal of raising over $50M USD in funding.