Animated kids’ videos cause YouTube viewers everywhere to roll their eyes

Record label Cosmos Music had a music catalogue of children’s songs and an inactive YouTube channel. We got the assignment of creating over 30 animated children’s videos as well as enhancing the design and strategy of the YouTube channel. 

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Challenges

Creating a high-quality animation on a tight budget.

 

Solution

We managed to find a cost-efficient way to create the video content. Besides the music videos, we also designed the channel intro, channel banner, video extensions, and strategy and content programming in order to increase views on the channel. 

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Impact

In a short time span, the videos we created have generated many millions of views based just on a Swedish market, and in total, the YouTube channel has gone from just a couple of thousand views up 40 million views and counting.