Chiropractic clinic going for a
website treatment

Challenges

The client, a successful chiropractic clinic in Stockholm, contracted Yaygoo to redesign its outdated website. We discovered that the existing website had a poor user experience; it was difficult to navigate and unresponsive to tablets and mobile devices. The website also lacked the branding and corporate content that would help to assert the clinic’s long-standing reputation in the local community.

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Solution

Yaygoo contracted a professional photographer to take high-resolution photographs of the clinic’s facilities and staff. The photographs created a thematic consistency that supported the website’s new look. Professional photographs of the staff created a streamlined look to the websites about section, presenting a minimalist page that showcased the professional credentials of the clinic’s staff, creating an aura of transparency and trust that people seek when researching provider options.

 

For the website, Yaygoo developed a clean and elegant website experience that showcased the the clinic’s new corporate branding. The website was much easier to navigate, allowing for all web pages to load quickly across all desktop and portable devices. Not only did we create a prominent CTA button on the homepage that led visitors to the online scheduling portal we also highlighted the introduction of an ecommerce portal that gives consumers the opportunity to buy medical products from a reliable source. 

 

Impact

The clinic experienced a substantial increase in online bookings thanks to the new website redesign, emphasizing the ease in which users can navigate the website to find the information they need in choosing a healthcare provider.